|
| 1 | +--- |
| 2 | +title: Static, content-driven company website architecture |
| 3 | +summary: Design and implementation of a production-grade company website built as a static, content-driven frontend, optimized for performance, clarity, and long-term maintainability. |
| 4 | + |
| 5 | +category: Frontend architecture |
| 6 | +featured: true |
| 7 | +priority: 70 |
| 8 | +tags: ["frontend architecture", "static-site", "astro", "mdx", "content-driven", "company website", "performance"] |
| 9 | +links: |
| 10 | + - label: Architecture showcase (GitHub) |
| 11 | + href: "https://github.com/rocketdeploy-dev/showcase-company-website" |
| 12 | + kind: deep-dive |
| 13 | + - label: Let’s talk |
| 14 | + href: "/en/contact/" |
| 15 | + kind: cta |
| 16 | +--- |
| 17 | + |
| 18 | +import GalleryLightbox from "../../components/GalleryLightbox.astro"; |
| 19 | + |
| 20 | +## System context |
| 21 | + |
| 22 | +The project focused on designing and implementing a **company website** that serves as both a public-facing presence and a long-term knowledge base for technical case studies. |
| 23 | + |
| 24 | +The site is not treated as a simple marketing landing page. |
| 25 | + |
| 26 | +Instead, it functions as: |
| 27 | +- a **content-driven system** for publishing structured case studies, |
| 28 | +- a reference point for architectural thinking and delivery approach, |
| 29 | +- a fast, predictable frontend with minimal runtime complexity. |
| 30 | + |
| 31 | +From the beginning, the website was designed to be: |
| 32 | +- static-first, |
| 33 | +- easy to evolve without rewrites, |
| 34 | +- fully inspectable and transparent at the code level. |
| 35 | + |
| 36 | +--- |
| 37 | + |
| 38 | +## Core challenges |
| 39 | + |
| 40 | +### 1. Treating the website as a system, not a page |
| 41 | + |
| 42 | +Although the output is “just a website”, the requirements went beyond visual presentation. |
| 43 | + |
| 44 | +The system had to: |
| 45 | +- support long-form technical content, |
| 46 | +- handle multiple locales and canonical URLs, |
| 47 | +- enforce consistent structure across pages, |
| 48 | +- remain fast regardless of content growth. |
| 49 | + |
| 50 | +This required treating the website as a **small but real frontend system**, not a collection of static pages. |
| 51 | + |
| 52 | +--- |
| 53 | + |
| 54 | +### 2. Content authoring without sacrificing structure |
| 55 | + |
| 56 | +A key challenge was balancing: |
| 57 | +- flexibility for writing and editing content, |
| 58 | +- structural guarantees required for long-term maintenance. |
| 59 | + |
| 60 | +Case studies needed: |
| 61 | +- consistent metadata, |
| 62 | +- predictable layout and navigation, |
| 63 | +- the ability to evolve independently over time. |
| 64 | + |
| 65 | +Free-form HTML or CMS-driven content was intentionally avoided in favor of a **structured, schema-driven content layer**. |
| 66 | + |
| 67 | +--- |
| 68 | + |
| 69 | +### 3. Performance as a non-negotiable constraint |
| 70 | + |
| 71 | +The website acts as a first point of contact. |
| 72 | + |
| 73 | +Key constraints included: |
| 74 | +- fast initial load, |
| 75 | +- minimal JavaScript execution, |
| 76 | +- predictable rendering behavior. |
| 77 | + |
| 78 | +This ruled out runtime-heavy solutions and pushed the architecture toward **build-time rendering and static delivery**. |
| 79 | + |
| 80 | +--- |
| 81 | + |
| 82 | +### 4. Long-term evolution without rewrites |
| 83 | + |
| 84 | +The site is expected to grow: |
| 85 | +- new case studies, |
| 86 | +- additional content sections, |
| 87 | +- potential future variants of the same architecture. |
| 88 | + |
| 89 | +The challenge was to design a system that: |
| 90 | +- allows incremental content growth, |
| 91 | +- keeps architectural boundaries intact, |
| 92 | +- avoids framework lock-in at the content level. |
| 93 | + |
| 94 | +--- |
| 95 | + |
| 96 | +## Architectural approach |
| 97 | + |
| 98 | +The website was designed as a **static, content-driven frontend system** with a clear separation of concerns. |
| 99 | + |
| 100 | +### High-level structure: |
| 101 | +- **Entry routing layer** – responsible for locale selection and canonical routing. |
| 102 | +- **Page routes** – locale-specific routes rendering structured content. |
| 103 | +- **Content layer** – schema-validated MDX collections defining case studies and pages. |
| 104 | +- **Layout shell** – shared layout responsible for metadata, navigation, and styling. |
| 105 | +- **Minimal runtime layer** – small, isolated client-side helpers only where necessary. |
| 106 | + |
| 107 | +This structure keeps the system: |
| 108 | +- predictable, |
| 109 | +- easy to reason about, |
| 110 | +- resilient to content growth. |
| 111 | + |
| 112 | +--- |
| 113 | + |
| 114 | +## Content and presentation model |
| 115 | + |
| 116 | +Content is authored using **MDX** and validated at build time. |
| 117 | + |
| 118 | +Key characteristics: |
| 119 | +- each case study is a structured content entry, |
| 120 | +- metadata is explicit and enforced, |
| 121 | +- presentation logic is kept separate from content authoring. |
| 122 | + |
| 123 | +This allows: |
| 124 | +- technical content to be edited without touching layout code, |
| 125 | +- layout changes without rewriting content, |
| 126 | +- consistent rendering across the site. |
| 127 | + |
| 128 | +--- |
| 129 | + |
| 130 | +## UI and visual consistency |
| 131 | + |
| 132 | +The visual layer emphasizes: |
| 133 | +- clarity over decoration, |
| 134 | +- consistent information hierarchy, |
| 135 | +- readability for long-form technical content. |
| 136 | + |
| 137 | +### UI showcase |
| 138 | + |
| 139 | +<GalleryLightbox |
| 140 | + cols={2} |
| 141 | + images={[ |
| 142 | + { |
| 143 | + src: "/case-studies/company-website/1_1.png", |
| 144 | + alt: "Homepage (desktop)", |
| 145 | + caption: "Homepage view emphasizing clarity, hierarchy, and fast initial load." |
| 146 | + }, |
| 147 | + { |
| 148 | + src: "/case-studies/company-website/1_2.png", |
| 149 | + alt: "Homepage (mobile)", |
| 150 | + caption: "Mobile homepage with the same information structure and minimal layout shifts." |
| 151 | + }, |
| 152 | + { |
| 153 | + src: "/case-studies/company-website/2_1.png", |
| 154 | + alt: "Case study page", |
| 155 | + caption: "Case study page optimized for long-form technical reading." |
| 156 | + }, |
| 157 | + { |
| 158 | + src: "/case-studies/company-website/2_2.png", |
| 159 | + alt: "Contact page", |
| 160 | + caption: "Contact page with clear entry points for conversation and well-defined communication channels." |
| 161 | + } |
| 162 | + ]} |
| 163 | +/> |
| 164 | + |
| 165 | +--- |
| 166 | + |
| 167 | +## Runtime behavior and execution model |
| 168 | + |
| 169 | +The runtime surface of the site is intentionally minimal. |
| 170 | + |
| 171 | +- pages are rendered entirely at build time, |
| 172 | +- no client-side state store is used, |
| 173 | +- JavaScript is limited to small, purpose-built helpers. |
| 174 | + |
| 175 | +Runtime logic includes: |
| 176 | +- locale detection and redirect, |
| 177 | +- small UX enhancements (e.g. copy-to-clipboard). |
| 178 | + |
| 179 | +There is no server-side runtime or backend dependency. |
| 180 | + |
| 181 | +--- |
| 182 | + |
| 183 | +## Reliability and security considerations |
| 184 | + |
| 185 | +The static-first model provides: |
| 186 | +- predictable delivery via static assets, |
| 187 | +- minimal attack surface, |
| 188 | +- no runtime secrets or credentials. |
| 189 | + |
| 190 | +Build-time validation ensures: |
| 191 | +- invalid content is caught early, |
| 192 | +- broken routes are detected before deployment. |
| 193 | + |
| 194 | +External links and navigation boundaries are handled explicitly to avoid unintended side effects. |
| 195 | + |
| 196 | +--- |
| 197 | + |
| 198 | +## Current state and evolution |
| 199 | + |
| 200 | +The current implementation is stable and actively used. |
| 201 | + |
| 202 | +The system supports: |
| 203 | +- publishing new case studies without architectural changes, |
| 204 | +- incremental layout refinements, |
| 205 | +- extension of content collections. |
| 206 | + |
| 207 | +Future evolution is expected to: |
| 208 | +- preserve the static-first execution model, |
| 209 | +- avoid introducing runtime coupling, |
| 210 | +- reuse the same architectural approach across additional websites. |
| 211 | + |
| 212 | +--- |
| 213 | + |
| 214 | +## Final outcome |
| 215 | + |
| 216 | +The result is a **production-grade company website architecture** that: |
| 217 | +- treats content as a first-class system concern, |
| 218 | +- prioritizes performance and predictability, |
| 219 | +- remains easy to evolve over time. |
| 220 | + |
| 221 | +This case study demonstrates how even a “simple” company website |
| 222 | +can benefit from **explicit architectural thinking** and disciplined execution. |
| 223 | + |
| 224 | +--- |
| 225 | + |
| 226 | +## Architecture showcase (GitHub) |
| 227 | + |
| 228 | +This case study focuses on **context, challenges, and outcomes**. |
| 229 | + |
| 230 | +For a deeper look at: |
| 231 | +- architectural boundaries, |
| 232 | +- execution model, |
| 233 | +- content pipeline, |
| 234 | +- and engineering trade-offs, |
| 235 | + |
| 236 | +see the dedicated **architecture showcase** repository: |
| 237 | + |
| 238 | +👉 https://github.com/rocketdeploy-dev/showcase-company-website |
0 commit comments