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Add case study for static, content-driven company website architecture in English and Polish
- Introduced a comprehensive case study detailing the design and implementation of a production-grade company website. - Highlighted core challenges, architectural approach, content model, UI consistency, and performance considerations. - Included visual showcases and links to the architecture repository on GitHub.
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---
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title: Static, content-driven company website architecture
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summary: Design and implementation of a production-grade company website built as a static, content-driven frontend, optimized for performance, clarity, and long-term maintainability.
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category: Frontend architecture
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featured: true
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priority: 70
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tags: ["frontend architecture", "static-site", "astro", "mdx", "content-driven", "company website", "performance"]
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links:
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- label: Architecture showcase (GitHub)
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href: "https://github.com/rocketdeploy-dev/showcase-company-website"
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kind: deep-dive
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- label: Let’s talk
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href: "/en/contact/"
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kind: cta
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---
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import GalleryLightbox from "../../components/GalleryLightbox.astro";
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## System context
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The project focused on designing and implementing a **company website** that serves as both a public-facing presence and a long-term knowledge base for technical case studies.
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The site is not treated as a simple marketing landing page.
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Instead, it functions as:
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- a **content-driven system** for publishing structured case studies,
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- a reference point for architectural thinking and delivery approach,
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- a fast, predictable frontend with minimal runtime complexity.
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From the beginning, the website was designed to be:
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- static-first,
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- easy to evolve without rewrites,
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- fully inspectable and transparent at the code level.
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---
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## Core challenges
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### 1. Treating the website as a system, not a page
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Although the output is “just a website”, the requirements went beyond visual presentation.
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The system had to:
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- support long-form technical content,
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- handle multiple locales and canonical URLs,
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- enforce consistent structure across pages,
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- remain fast regardless of content growth.
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This required treating the website as a **small but real frontend system**, not a collection of static pages.
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---
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### 2. Content authoring without sacrificing structure
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A key challenge was balancing:
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- flexibility for writing and editing content,
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- structural guarantees required for long-term maintenance.
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Case studies needed:
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- consistent metadata,
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- predictable layout and navigation,
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- the ability to evolve independently over time.
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Free-form HTML or CMS-driven content was intentionally avoided in favor of a **structured, schema-driven content layer**.
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---
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### 3. Performance as a non-negotiable constraint
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The website acts as a first point of contact.
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Key constraints included:
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- fast initial load,
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- minimal JavaScript execution,
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- predictable rendering behavior.
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This ruled out runtime-heavy solutions and pushed the architecture toward **build-time rendering and static delivery**.
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---
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### 4. Long-term evolution without rewrites
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The site is expected to grow:
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- new case studies,
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- additional content sections,
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- potential future variants of the same architecture.
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The challenge was to design a system that:
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- allows incremental content growth,
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- keeps architectural boundaries intact,
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- avoids framework lock-in at the content level.
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---
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## Architectural approach
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The website was designed as a **static, content-driven frontend system** with a clear separation of concerns.
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### High-level structure:
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- **Entry routing layer** – responsible for locale selection and canonical routing.
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- **Page routes** – locale-specific routes rendering structured content.
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- **Content layer** – schema-validated MDX collections defining case studies and pages.
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- **Layout shell** – shared layout responsible for metadata, navigation, and styling.
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- **Minimal runtime layer** – small, isolated client-side helpers only where necessary.
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This structure keeps the system:
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- predictable,
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- easy to reason about,
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- resilient to content growth.
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---
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## Content and presentation model
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Content is authored using **MDX** and validated at build time.
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Key characteristics:
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- each case study is a structured content entry,
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- metadata is explicit and enforced,
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- presentation logic is kept separate from content authoring.
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This allows:
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- technical content to be edited without touching layout code,
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- layout changes without rewriting content,
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- consistent rendering across the site.
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---
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## UI and visual consistency
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The visual layer emphasizes:
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- clarity over decoration,
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- consistent information hierarchy,
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- readability for long-form technical content.
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### UI showcase
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<GalleryLightbox
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cols={2}
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images={[
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{
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src: "/case-studies/company-website/1_1.png",
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alt: "Homepage (desktop)",
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caption: "Homepage view emphasizing clarity, hierarchy, and fast initial load."
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},
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{
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src: "/case-studies/company-website/1_2.png",
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alt: "Homepage (mobile)",
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caption: "Mobile homepage with the same information structure and minimal layout shifts."
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},
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{
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src: "/case-studies/company-website/2_1.png",
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alt: "Case study page",
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caption: "Case study page optimized for long-form technical reading."
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},
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{
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src: "/case-studies/company-website/2_2.png",
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alt: "Contact page",
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caption: "Contact page with clear entry points for conversation and well-defined communication channels."
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}
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]}
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/>
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---
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## Runtime behavior and execution model
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The runtime surface of the site is intentionally minimal.
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- pages are rendered entirely at build time,
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- no client-side state store is used,
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- JavaScript is limited to small, purpose-built helpers.
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Runtime logic includes:
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- locale detection and redirect,
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- small UX enhancements (e.g. copy-to-clipboard).
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There is no server-side runtime or backend dependency.
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---
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## Reliability and security considerations
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The static-first model provides:
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- predictable delivery via static assets,
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- minimal attack surface,
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- no runtime secrets or credentials.
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Build-time validation ensures:
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- invalid content is caught early,
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- broken routes are detected before deployment.
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External links and navigation boundaries are handled explicitly to avoid unintended side effects.
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---
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## Current state and evolution
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The current implementation is stable and actively used.
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The system supports:
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- publishing new case studies without architectural changes,
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- incremental layout refinements,
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- extension of content collections.
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Future evolution is expected to:
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- preserve the static-first execution model,
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- avoid introducing runtime coupling,
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- reuse the same architectural approach across additional websites.
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---
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## Final outcome
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The result is a **production-grade company website architecture** that:
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- treats content as a first-class system concern,
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- prioritizes performance and predictability,
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- remains easy to evolve over time.
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This case study demonstrates how even a “simple” company website
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can benefit from **explicit architectural thinking** and disciplined execution.
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---
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## Architecture showcase (GitHub)
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This case study focuses on **context, challenges, and outcomes**.
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For a deeper look at:
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- architectural boundaries,
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- execution model,
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- content pipeline,
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- and engineering trade-offs,
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see the dedicated **architecture showcase** repository:
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👉 https://github.com/rocketdeploy-dev/showcase-company-website

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