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Remove PAAPI-related functionality from Unruly adapter #6402

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Remove PAAPI-related functionality from Unruly adapter #6402

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SBE-2291 Remove protected audience related info from Unruly adapter d…
mpimentel-nexxen Dec 18, 2025
d705fce
Merge pull request #1 from mpimentel-nexxen/SBE-2291
mpimentel-nexxen Jan 20, 2026
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Merge branch 'prebid:master' into master
mpimentel-nexxen Jan 20, 2026
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26 changes: 0 additions & 26 deletions dev-docs/bidders/unruly.md
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Expand Up @@ -30,32 +30,6 @@ sidebarType: 1
| `siteid` | deprecated | The site ID from Unruly. This will be provided to you by your Unruly account manager, this is backward compability. | `123456` | `integer` |
| `featureOverrides` | optional | This param is a generic object for configuring Unruly outstream demand. To run UNmissable, set ‘canRunUnmissable’ to true. | `"featureOverrides": {"canRunUnmissable": true}` | `object` |

### Protected Audience API (PAAPI) support

There’s an option to receive demand for Protected Audience API (FLEDGE/PAAPI)
ads using Unruly's (Nexxen) bid adapter.
Prebid’s [paapiForGpt](https://docs.prebid.org/dev-docs/modules/paapiForGpt.html)
module and Google Ad Manager is currently required.

The following steps should be taken to setup Protected Audience for Unruly(Nexxen):

1. Reach out to your account manager to coordinate set up:

2. Build and enable PAAPI module as described in
[paapiForGpt](https://docs.prebid.org/dev-docs/modules/paapiForGpt.html)
module documentation.

Make sure to enable Unruly bidder to participate in PAAPI. If there are any other bidders to be allowed for that, add them to the **bidders** array:

```javascript
pbjs.setConfig({
paapi: {
bidders: ["unruly"],
enabled: true
}
})
```

### First Party Data

Publishers should use the `ortb2` method of setting [First Party Data](https://docs.prebid.org/features/firstPartyData.html). The following fields are supported:
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