Change tremorhub domain and add magnite domains#1159
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There's a domain overlap between rubicon and slimcutmedia — freeskreen.com is listed in both. |
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I can later have a look if there are clashes to be resolve. But if you find some sources to back it up, it would be very helpful. On a first glance, it is not obvious to me why the domains belong to Rubicon/Magnite. I'm hesitant to make change without having something to point to (unless the domain ownership is trivial, e.g. analytics.tiktok.com belonging to TikTok). |
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SlimCut Media's acquisition details: https://tracxn.com/d/companies/slimcutmedia/__glQl6asxjya5iXQJic8Pah9i-pryb1gnW5nQdn2ihSE |
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Also they claim they own the domain in their own webpage, in how to locate your identifiers they say "“fsk_retargeting”(set from the freeskreen.com domain)." (source: https://www.magnite.com/legal/user-choice-portal/). Either way I would be happy to delete that domain from the pull request and let you do whatever changes you consider necessary. |
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Thanks, that helped. I made the first step: SlimMedia is archived now (173a077). ("SlimMedia -> Telaria" and "Telaria + Rubicon Project = Magnite". Indeed, everything is now directly or indirectly operated by the Magnite.) Have to look into the domains now to help with the next step. |
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Regarding SpringServe, we have this existing entry: cdn.springserve.com will be covered by that. So, that should be fine. But again, SpringServe is now part of Magnite (will create a change to also archive that). freeskreen.com is part of SlimCutMedia (which we have now moved to the Magnite organization). That should be good. Still open: nai-edge.ccgateway.net remains and could be part of Mediavine: How Mediavine and Magnite are related, is currently not clear to me. (Needs to be double-checked, but looks like Mediavine is still independent but has a strategic partnership.) |
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SpringServe is now archived (f77c482). I left the SpringServe pattern for now, even though I'm not sure if it is still active.
This still needs some research. But I think, the domains in the patterns were correct, as far as I can tell. The confusing part was that all these companies have been acquired by Magnite (the organization). With the cleanups now, it should be better already. |
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Seems like you are right and Magnite and spring media have a strategic partnership. Mediavine is working with Magnite, the largest independent sell-side advertising platform, to develop and scale the company’s solution. (https://www.mediavine.com/newsroom/mediavine-launch-of-native-ads-generates-more-than-four-times-the-user-engagement/) (https://www.adweek.com/adweek-wire/mediavine-launches-native-ads-generating-more-than-4x-the-user-engagement/) |
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Putting all pieces together, I think we updated it now and have the domains properly mapped. I think, we can also close the PR and if needed start something new. But I see only this domain left: |
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Ok, nice. Personally I have only found the domain nai-edge.ccgateway.net in data disclosure jsons in requests for the CMP. I found it in pages like apnews.com or genius.com, it appears such as this URL (https://cdn.cookielaw.org/vendorlist/iab2V2Data.json) containing this: |
Tremorhub seems to be a magnite domain as they say on their oficial page:
As described in our Cookie Platform Policy, our advertising technology operates by using text files called “cookies” that are placed on your device. Some of these cookies include a Digital Identifier. To locate the Digital Identifiers Magnite may process, you can search through your cookies for the cookies named:
“khaos” and “ruid” (set from the rubiconproject.com domain);
“tvid”(set from the tremorhub.com domain);
“ssid” and “sst” (set from the cdn.springserve.com domain)
“ccuid” and “ccsid” (set from the nai-edge.ccgateway.net domain)
“fsk_retargeting”(set from the freeskreen.com domain).
(source: https://www.magnite.com/legal/user-choice-portal/)
I also added the aforementioned domains that appear in their documentation