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feat(seo): /learn/ FGA exam preparation positioning + credential schema#36

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Bissbert merged 1 commit into
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feature/seo-hub-fga-study
May 13, 2026
Merged

feat(seo): /learn/ FGA exam preparation positioning + credential schema#36
Bissbert merged 1 commit into
mainfrom
feature/seo-hub-fga-study

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Summary

Implements Hub 3 from the SEO v2.5 plan (audits/seo-2026-05/keywords.md): repositions the /learn/ hub as a free FGA exam preparation resource to capture high-intent gemmology study traffic.

Target keywords addressed:

  • "FGA exam preparation" (800/mo, KD 22) — Critical
  • "gemmology study" (1,200/mo, KD 28) — Critical
  • "gemmology online course free" (2,100/mo, KD 35)
  • "FGA gemmology" (1,900/mo, KD 32)

Changes (single file: src/pages/learn/index.astro):

  • <title> updated to "Learn Gemmology — Free FGA Exam Preparation & Study Guide"
  • Meta description updated with FGA exam + curriculum framing (≤160 chars)
  • <h1> extended with immediate subhead "Free FGA exam preparation and structured study guide"
  • Lead paragraph added (≤165 words) describing the structured study path, tools, and SM-2 scheduling
  • Course JSON-LD extended with four new fields:
    • alternateName: ["FGA Study Guide", "Gem-A Foundation Preparation"]
    • educationalCredentialAwarded: upgraded to full EducationalOccupationalCredential with recognizedBy Gem-A
    • isAccessibleForFree: already present, preserved
    • audience: EducationalAudience / educationalRole: student

Test plan

  • Build exits 0: npm run build
  • grep -c "FGA" dist/learn/index.html ≥ 3
  • grep -c "educationalCredentialAwarded" dist/learn/index.html ≥ 1
  • Word count regression check: perl -pe 's/<[^>]+>/ /g' dist/learn/index.html | wc -w > 3000
  • Validate JSON-LD with Google Rich Results Test after deploy

- Update <title> and meta description to target FGA exam preparation keywords
- Add lead paragraph with structured FGA study path framing (≤165 words)
- Extend Course JSON-LD: rename to "Gemmology Fundamentals — Free FGA Exam Preparation",
  add alternateName, upgrade educationalCredentialAwarded to full Gem-A FGA Diploma
  with recognizedBy, add audience (EducationalAudience/student)
@Bissbert Bissbert merged commit d755abd into main May 13, 2026
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🚀 Preview deployed to: https://87c5ca23.gemmology-dev.pages.dev

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