This Power BI report provides an in-depth analysis of credit card customer data to help stakeholders understand key trends and patterns in customer behavior. It aims to support data-driven decision-making in marketing, credit risk, and customer segmentation strategies.
Interactive Dashboard: Filterable views to explore KPIs across segments like age, income, and card category.
Visual Insights: Utilizes bar charts, pie charts, slicers, and card visuals for intuitive understanding.
Performance Metrics: Tracks key indicators like average transaction value, credit limit usage, and customer tenure.
Segmentation: Identifies patterns based on gender, education level, and marital status.
Power BI Desktop.
DAX (Data Analysis Expressions).
Data Transformation using Power Query.