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Phase 2: FoloToy outbound + first vendor pilot tracking #116

@hanwencheng

Description

@hanwencheng

Context

This is the revenue-validation issue for M2. The kill criterion from ai-hardware-companion-office-hours.md §C12 makes this an honest test: if 0 paid pilots from 3 priority vendors in 6 months, the wedge hypothesis is wrong and we pivot to MCP credential broker for consumer agent apps.

FoloToy is the first priority vendor (alphabetical ordering against Ropet + BubblePal isn't the criterion — FoloToy has the most public Volcengine integration footprint, suggesting BD relationships that get our pitch through the door faster). Ropet + BubblePal are parallel priority-2/3 conversations in M2.

This is a tracking issue — no engineering deliverable. It tracks the conversation pipeline + outcome accountability. Per milestones-roadmap.md §3, the M2 success criterion (1 signed pilot at $2-3/device/month) lives on the outcome of this issue.

Scope (M2)

Outreach

  • Identify FoloToy decision-maker contact — LinkedIn search (CEO + Head of Product + CTO), 36kr articles for context, Volcengine BD intro if available, hackathon attendance for warm intros
  • First outbound message — per the office-hours forcing-question pattern: "What's the most painful thing about shipping your current AI plushie that internal engineering can't fix this quarter?" Goal: get the vendor to articulate the wedge before we pitch.
  • Discovery call (30 min) — listening session, not a pitch. Goal: confirm or disconfirm the hardware-vendor-wedge hypothesis from ai-hardware-companion-wedge.md.

If the call goes well

Track

Out of scope

  • Engineering deliverables (this issue is BD/PM tracking only)
  • Per-vendor contract terms (handled outside this tracker — only the outcome status lands here)
  • Marketing / collateral (separate M2 work)

Acceptance criteria

Kill criterion

Per ai-hardware-companion-office-hours.md §C12: if 0 paid pilots from 3 priority vendors in 6 months, the hardware-vendor-wedge hypothesis is wrong. Pivot to:

  • MCP credential broker for consumer agent apps — different wedge: AI app developers (Claude Code / Cursor / Continue.dev / etc.) want a unified MCP-aware credential vault. Same backend (cap-tokens + audit + isolation), different target customer.

The pivot decision is a leadership call, not an engineering one. This issue tracks the trigger, not the pivot execution.

References

Effort

N/A — tracking issue, not engineering. BD/PM time is the constraint, not engineering hours.

Pickup notes for the next agent / human

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    area/docsDocumentation, runbooks, architecture, researchvendor-blockerBlocks a vendor pilot or partnership conversation

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