resume.html

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title: Kyle Schmidt's Résumé
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	<h1>Kyle Schmidt</h1>
	<div class="controls">
		<a href="mailto:ks@kyleschmidt.com">ks@kyleschmidt.com</a>
		<a href="KyleSchmidtResume.pdf">
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<h2>Work Experience</h2>
<div class="location-box">
	<h3><a href="https://www.lanecc.edu">Lane Community College</a></h3>
	<span>Eugene, OR</span>
</div>
<div class="location-box">
	<h4>Web Team Lead, Marketing &amp; Communications</h4>
	<span>Jul. 2018&ndash;Present</span>
</div>
<ul>
    <li>Manage all aspects of the college website and coordinate the work of the college web team.</li>
    <li>Manage email campaigns, using both EAB Navigate &amp; TargetX, including all domestic prospective student campaigns and registration push campaigns. Provide systems administrative support as needed.</li>
    <li>Serve as the administrator for college digital signage (Korbyt). Create templates, manage content, and set signage procedures.</li>
    <li>Review, evaluate, and bring software and content into compliance with WCAG 2.1 A/AA accessibility standards.</li>
    <li>Oversee the college map (Concept3D), including managing end-user training, data, and the vendor relationship.</li>
    <li>Coordinate with outside marketing agencies to improve campaign performance tracking, launch landing pages concurrently with campaigns, and monitor social media.</li>
    <li>Help ensure compliance with brand guidelines across college web properties including the catalog, library, and athletics websites.</li>
    <li>Develop content and strategy for organic social media.</li>
    <li>Created and reviewed RFPs &amp; responses, including drafting the RFPs for a website redesign and a new CRM platform with integrated admissions application.</li>
    <li>Developed retention telemarketing campaigns and supporting call tracking systems.</li>
    <li>Originated a project to rework program pages, including template development, copywriting, and keyword research. While not yet complete, reworked programs have seen considerable increases in organic search traffic: 47.4% for Accounting, 37% for Computer Programming, and a 20% increase for Dance.</li>
    <li>Designed and drafted a retention email campaign, and coordinated integration with Banner. The campaign generated thousands of clicks annually.</li>
    <li>Assisted with emergency communications, including as a member of the Spring 2020 COVID-19 response team.</li>
    <li>Administered Keap, our former CRM Platform. Performed end of term maintenance, evaluated campaign effectiveness, and provided end-user support. Successfully migrated to TargetX, a Salesforce based CRM and admissions application.</li>
    <li>Led a redesign of the college's website, including a migration from Drupal 7 to 9 and a further reduction of several thousand webpages. Duties included managing the vendor relationship, assigning and prioritizing work, drafting and redeveloping content, and communicating with campus on progress and roll-out plans.</li>
</ul>
<div class="location-box">
	<h4>Web Developer, Information &amp; Academic Technology</h4>
	<span>Jul. 2011&ndash;Jul. 2018</span>
</div>
<ul>
	<li>Modernized the Banner 8 self-service environment and admissions application through the addition of custom CSS and JS.</li>
    <li>Developed a lightweight data dashboard as part of early attempts to improve campus access to data.</li>
    <li>Rapidly developed a D3 &amp; Python radar chart web application as part of a successful grant application.</li>
    <li>Helped the college select, purchase, and implement its first Customer Relations Management (CRM) platform. Developed the initial communications plans, wrote campaign copy, and coordinated Banner (ERP) integration.</li>
    <li>Performed LAMP stack development, performed security testing, and applied updates to systems as needed.</li>
    <li>Won the 2015 League for Innovation award as part of a group which developed an instructional technology knowledge base.</li>
    <li>Oversaw the implementation of the college's first digital map, using Concept3D. Developed virtual tours within the map platform.</li>
    <li>From 2012&ndash;2015, served as co-coordinator of a student staffed, in-house graphic design and digital media center. The center grew to be so successful that it was expanded, and a new position was created to supervise its work.</li>
    <li>Successfully completed Aspiring Leaders, Lane's internal leadership development program as a member of the 2013-2014 cohort.</li>
    <li>Led the migration of the college's 17,000 page Dreamweaver/Contribute based website to a 4500 page, Drupal 7 based site. Selected the CMS; developed infrastructure for page migration, eliminating the need for a site-wide content freeze; created mobile and tablet website designs; completed front and back-end development; determined server architecture; and performed both usability and functional testing. This work led to winning the May, 2013, Classified Employee of the Month.</li>
</ul>

<div class="location-box">
	<h3><a href="https://www.montgomeryschoolsmd.org/">Montgomery County Public Schools</a></h3>
	<span>Montgomery County, Maryland</span>
</div>
<div class="location-box">
	<h4>High School Computer Science Teacher</h4>
	<span>Sep. 2005&ndash;Jun 2011</span>
</div>
<ul>
    <li>Taught programming courses (Python and C++), web design, Microsoft Office certification, and CCNA and A+ certification preparation courses as a Cisco Networking Academy site.</li>
    <li>Developed a PHP based web application to collect and assist in grading student programming assignments</li>
    <li>Created a PHP based online textbook web application, then used it to write and host my own free textbook for my course.</li>
    <li>Administered an internal web server</li>
    <li>Developed Bash and Perl scripts for use by the Novell systems administrator</li>
    <li>Created and supervised a teaching student helpdesk, where students would respond to employee tickets as part of assessment to promote learning and decrease IT response times.</li>
</ul>

<div class="absurd">
	<div class="location-box">
		<h3>Home Depot</h3>
		<span>Frederick, Maryland</span>
	</div>
	<div class="location-box">
		<h4>Lumber &amp; Building Supplies Associate</h4>
		<span>Aug. 2005&ndash;Nov. 2005</span>
	</div>
	<ul>
		<li>Learned the value of investing in employees, consistent work schedules, and proper metrics.</li>
	</ul>
</div>

<div class="excessive">
	<div class="location-box">
		<h3><a href="https://www.gettysburg.edu/">Gettysburg College</a></h3>
		<span>Gettysburg, Pennsylvania</span>
	</div>
	<div class="location-box">
		<h4>Research Assisstant, Cognitive Neuroscience Labratory</h4>
		<span>Sept. 2001&ndash;May 2005</span>
	</div>
	<ul>
		<li>Developed programs in E-Prime, conducted research, performed computer administrative tasks, collected and analyzed data, and maintained the laboratory web presence.</li>
	</ul>
	<div class="location-box">
		<h4>Student Assisstant and Grader, Computer Science Department</h4>
		<span>Sept. 2004&ndash;May 2005</span>
	</div>
	<ul>
		<li>Helped students during a lab for an introductory programming course and during office hours. Graded homework assignments on a rotating schedule with other graders.</li>
	</ul>
	<div class="location-box">
		<h4>Shand Summer Research Fellow, Psychology Department</h4>
		<span>Summer, 2004</span>
	</div>
	<ul>
		<li>Developed and taught a series of classes to the faculty of the Psychology Department on the use of E-Prime, an experiment development software suite roughly based on Visual Basic.</li>
		<li>Developed a support website for the college to assist new research assistants and faculty in the use and learning of E-Prime.</li>
	</ul>
</div>

<div class="absurd">
	<div class="location-box">
		<h3>Grand Union</h3>
		<span>Vestal, New York</span>
	</div>
	<div class="location-box">
		<h4>Cashier, Stock clerk, and POS Programmer</h4>
		<span>Oct. 1998&ndash;Aug. 2001</span>
	</div>
	<ul>
		<li>Learned the tradeoffs of efficient user interfaces versus easy interfaces, the importance of proper metrics, and the value in being transparent about business with employees, especially as layoffs start.
		<li>Committed the numbers 4011, 4065, and 4747 to memory forever.</li>
		<li>Discovered that no one listens to the intercom announcements, even when the announcement is that there's a car on fire in the parking lot, please come see if it belongs to you.</li>
		<li>Won the scooter race around the store floor during at least one slow evening.</li>
		<li>During the last year, worked the 4-10am Sunday shift to download POS updates from a central server, then manually applied patches for late sales modifications. Manually entered hundreds of previously unscannable items, improving checkout speed.</li>
	</ul>
</div>

<h2>Campus Service</h2>
<div class="service-row">
	<div class="date">
		2025&ndash;Present
	</div>
	<div class="entry">
		<span class="entry-title">WCAG Task Force:</span> Serve as chair of the group responsible for bringing the college into compliance with the updated Title II ADA regulations (WCAG 2.1 A/AA). Coordinate training, messaging, auditing, and remediation efforts.
	</div>
</div>
<div class="service-row">
	<div class="date">
		2024&ndash;Present
	</div>
	<div class="entry">
		<span class="entry-title">Infrastructure Council:</span> Participate in drafting and revising college policy related to facilities and technology.
	</div>
</div>
<div class="service-row">
	<div class="date">
		2023&ndash;present
	</div>
	<div class="entry">
		<span class="entry-title">Fraudulent Application Task Force:</span> Participated in a group attempting to prevent, discover, and remediate financial aid or other fraud. Implemented several bot prevention measures within the admissions application before proposing the addition of an application deposit, which considerably reduced fraud at no cost to students.
	</div>
</div>
<div class="service-row">
	<div class="date">
		2023&ndash;2025
	</div>
	<div class="entry">
		<span class="entry-title">Enrollment Work Group:</span> Currently serving as a member of a joint task force on growing enrollment at the college. Develop retention communications plans, coordinate digital experience between student software platforms, and provide input on enrollment management.
	</div>
</div>
<div class="service-row">
	<div class="date">
		2023&ndash;2025
	</div>
	<div class="entry">
		<span class="entry-title">Recruitment &amp; Admissions Steering Committee:</span> Participate in CRM and retention communications governance. Develop, manage, and review communications campaigns, determine applicant portal experience, and manage platform licensing and user access. Process mapped admissions processes, finding efficiency and student experience improvements.
	</div>
</div>
<div class="service-row">
	<div class="date">
		2023&ndash;2025
	</div>
	<div class="entry">
		<span class="entry-title">Lane Forward Fund Steering Committee:</span> Set criteria and evaluated applications for an internal grant process focused on innovation at the institution.
	</div>
</div>
<div class="service-row">
	<div class="date">
		2019&ndash;2025
	</div>
	<div class="entry">
		<span class="entry-title">College Policy &amp; Procedure Custodian:</span> Maintain the college online policy &amp; procedure system. Perform updates to the system, ensure internal consistency, and provide advice and guidance on changing or updating policies and procedures.
	</div>
</div>
<div class="service-row">
	<div class="date">
		2023&ndash;2024
	</div>
	<div class="entry">
		<span class="entry-title">Aspiring Leaders Task Force:</span> In preparation for the relaunch of the President's employee leadership program, worked to set program scope, outline program curriculum, and ensure faculty inclusion.
	</div>
</div>
<div class="service-row">
	<div class="date">
		2024&ndash;2025
	</div>
	<div class="entry">
		<span class="entry-title">Schafer Innovation Award Committee:</span> Evaluated applications and determined award amounts for an LCC Foundation financial award.
	</div>
</div>
<div class="service-row">
	<div class="date">
		2022&ndash;2024
	</div>
	<div class="entry">
		<span class="entry-title">Classified/LCCEF Bargaining Team:</span> Served as one of three principle negotiators in classified unit bargaining. Incorporated dozens of MOAs, wrote or rewrote several articles of the contract, and amicably concluded bargaining through multiple mediation sessions.
	</div>
</div>
<div class="service-row">
	<div class="date">
		2018&ndash;2023
	</div>
	<div class="entry">
		<span class="entry-title">College Council:</span> Served as one of two representatives to College Council from the classified employee group. Reviewed, made recommendations on, and approved new or revised college policies. Served as chair from Fall, 2020 through Spring, 2023, developing work plans in conjunction with college leadership, reporting to the Board of Education, and helping to facilitate effective governance at the college.
	</div>
</div>
<div class="service-row">
	<div class="date">
		2017&ndash;2021
	</div>
	<div class="entry">
		<span class="entry-title">Student Affairs Council:</span> Reviewed and drafted Student Affairs related policies for the college. From Fall, 2018 to Fall, 2020, served as council chair, developing annual council work plans and conducting council business. Successfully led the review of every assigned council policy, and introduced several needed new college policies.
	</div>
</div>
<div class="service-row">
	<div class="date">
		2020&ndash;2021
	</div>
	<div class="entry">
		<span class="entry-title">Strategic Planning Steering Committee:</span> Reviewed survey and focus group results and helped to draft the college's five-year strategic plan.
	</div>
</div>
<div class="service-row">
	<div class="date">
		2019&ndash;2020
	</div>
	<div class="entry">
		<span class="entry-title">Guided Pathways Student Communication & Engagement Team:</span> Worked with a cross-functional team to analyze and improve campus student communications as part of broader efforts implementing Guided Pathways.
	</div>
</div>
<div class="service-row">
	<div class="date">
		2018&ndash;2020
	</div>
	<div class="entry">
		<span class="entry-title">Governance Redevelopment and Implementation Teams:</span> Worked with representatives of management, students, and the campus bargaining groups to draft, recommend, and implement substantial governance system changes.
	</div>
</div>
<div class="service-row">
	<div class="date">
		2017&ndash;2020
	</div>
	<div class="entry">
		<span class="entry-title">Welcome Day Planning Team:</span> Helped develop and implement the college's new student welcome event. Developed a registration and check-in system, drafted copy for the email reminder campaign, reviewed video scripts, reviewed and approved event collateral, staffed the event, and assisted with setup and teardown.
	</div>
</div>
<div class="service-row">
	<div class="date">
		2018&ndash;2019
	</div>
	<div class="entry">
		<span class="entry-title">Classified/LCCEF Constitution Committee:</span> Chaired the classified union committee responsible for comprehensively reviewing and revising a 20-year-old union constitution. Successfully passed 19 amendments, bringing the constitution into compliance with affiliate standards.
	</div>
</div>
<div class="service-row">
	<div class="date">
		2013&ndash;2018
	</div>
	<div class="entry">
		<span class="entry-title">Technology Council:</span> Served as an at-large member reviewing and creating technology related college policies. Developed the college's student and employee communications policies, a process which included research, drafting policy, consulting counsel, and negotiating policy with bargaining unit representation.
	</div>
</div>
<div class="service-row">
	<div class="date">
		2015&ndash;2017
	</div>
	<div class="entry">
		<span class="entry-title">Achieving the Dream Data Team:</span> Worked to improve the college's ability to work with data, as part of best practices recommended by Achieving the Dream. Reviewed and sent a weekly data visualization communication to campus. Developed data visualization tools for campus use.
	</div>
</div>
<div class="service-row">
	<div class="date">
		2014&ndash;2015
	</div>
	<div class="entry">
		<span class="entry-title">Strategic Enrollment Management Team:</span> Worked with a team of admissions, marketing, and student affairs staff to help the college draft its first ever Strategic Enrollment Management Plan. <span class="excessive">Served on both the student recruitment and student retention subcommittees.</span>
	</div>
</div>

<h2>Education</h2>
<h3><a href="https://www.wgu.edu/">Western Governors Univeristy</a></h3>
<p>Master of Business Administration</p>
<ul>
	<li>Completed a capstone project on improving the new student onboarding process in order to improve retention and completion outcomes.</li>
</ul>

<h3><a href="https://www.gettysburg.edu">Gettysburg College</a></h3>
<p>Bachelor of Arts. Computer Science and Psychology, double major</p>
<ul>
	<li class="excessive">Completed an independent study on using genetic algorithms in optimization problems.</li>
	<li>Conducted research using fMRIs to study brain activation changes in a grapheme-color synaesthete, resulting in a poster presentation at Society for Neuroscience.</li>
</ul>
<div class="excessive">
	<h4>Involvement:</h4>
	<ul>
		<li><span>Ultimate Frisbee, President and Captain Sept. 2003&ndash;May 2004, Member Sept. 2001&ndash; May 2005:</span> trained, captained, and administered a 30 person team, organized home tournaments, and planned for attendance at tournaments up to several hundred miles away. In May of 2003, organized and successfully completed a 48 hour series of frisbee games, a world record at the time.</li>
		<li><span>House Leader, Sept. 2003&ndash;May 2005:</span> Organized events open to campus, handled conflicts between house members and acted as a liaison to residence life. Generally conducted duties normally performed by residence assistants</li>
	</ul>
</div>
<div class="absurd">
	<h3><a href="https://www.vestal.stier.org/">Vestal High School</a></h3>
	<p>Regents High School Diploma</p>
</div>
<div class="excessive">
	<h2>Conferences</h2>
	<div class="location-box">
		<h3>Society for Neuroscience</h3>
		<span>Oct. 2004</span>
	</div>
	<p>Poster Presentation: Investigating Automatic Processing in a Color-Grapheme Synaesthete. K. R. Schmidt, J. Graham, A. Brooks, J.M. VanMeter, C.M. Wessinger.</p>
	<div class="location-box">
		<h3>Cognitive Neuroscience Society</h3>
		<span>Apr. 2005</span>
	</div>
	<p>Poster: Distinct Object-Based Effects during Initial and Reorienting Shifts of Visual Spatial Attention. K.D. Wilson, K.R. Schmidt, and K. Gamble.</p>
</div>

<h2>Technical Skills</h2>
<h3>Proficiency</h3>
<ul class="skilllist">
	<li>Almabase Alumni</li>
	<li>Basecamp</li>
	<li>Bash</li>
	<li>ClickUp</li>
	<li>Concept3D</li>
	<li>Drupal 7 &amp; 9/10</li>
	<li>Git</li>
	<li class="absurd">Google Drive</li>
	<li>Google Workspace</li>
	<li>HTML</li>
	<li>JavaScript</li>
	<li>Keap</li>
	<li>Korbyt signage</li>
	<li>Linux (Ubuntu, Fedora)</li>
	<li class="excessive">Microsoft Office Suite (Word, Excel, PowerPoint)</li>
	<li>PHP</li>
	<li class="excessive">Publicate Newsletters</li>
	<li>Python</li>
	<li>SCSS/CSS</li>
	<li>WCAG 2.1 A/AA</li>
</ul>

<h3>Experienced</h3>
<ul class="skilllist">
	<li>Apache</li>
	<li>Banner WebTailor</li>
	<li>Brightedge SEO</li>
	<li>Google Analytics</li>
	<li>LaTeX</li>
	<li>MailChimp</li>
	<li>MySQL</li>
	<li>nginx</li>
	<li>TargetX/Salesforce</li>
	<li>Varnish</li>
	<li>Wordpress</li>
</ul>

<h3>Familiar</h3>
<ul class="skilllist">
	<li>25 Live Events</li>
	<li>Adobe Suite</li>
	<li>CampusLabs Engage</li>
	<li>Django</li>
	<li>EAB Navigate</li>
	<li>Handshake</li>
	<li>Lightcast Career Coach</li>
	<li>Softdocs development</li>
</ul>

<div class="excessive">
	<h3>Certifications</h3>
	<ul class="skilllist">
		<li>CompTia A+</li>
		<li>Network+</li>
		<li>Security+</li>
	</ul>
</div>
</div>

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