Lets rid of double exclamation marks

[kieranjmartin]

I just think they're a bit much...

[gowerc]

@kieranjmartin - single or none ?

[kieranjmartin]

Honestly I think I'd just get rid of them. Note I would do this in 2.0 rather than quietly do this in 1.1.

[gowerc]

Ok, pushed to 2.0 as (as mentioned in the PR) people may have hard coded against the specific string so this may be (minorly) breaking