Goal
Track what content and channels drive installs/adoption, then iterate weekly.
KPIs
- Website sessions and conversion to install/docs
- Blog-to-GitHub click-through rate
- X post engagement + profile visits + outbound clicks
- Stars/forks/install trend after each release/content drop
Deliverables
- Dashboard spec (simple first pass)
- Weekly review template
- Experiment backlog (headline tests, CTA tests, format tests)
Acceptance criteria
- Weekly metrics ritual documented in
marketing/growth-review.md
- First baseline report generated
Goal
Track what content and channels drive installs/adoption, then iterate weekly.
KPIs
Deliverables
Acceptance criteria
marketing/growth-review.md