I have found out that using "pod 'SVWebViewController', :head" injects into Info.plist wrong value for CFBundleShortVersionString
HEAD 1.0
This value for CFBundleShortVersionString is not allowed. I suggest using 'pod SVWebViewController' and do not use :head.
See my answer here: http://stackoverflow.com/questions/33290733/cfbundleversion-must-be-a-period-separated-list/35742044#35742044