Formatting for Known Instances section

Author: spier

patterns/1-initial/document-architecture-decisions.md

@@ -189,8 +189,8 @@ Another important aspect of defining architectural decisions is documenting cons
 
 ## Known Instances
 
-- [How use Spotify ADRs](https://engineering.atspotify.com/2020/04/when-should-i-write-an-architecture-decision-record/)
-- [SAP- Cross Product Architecture](https://community.sap.com/t5/technology-blogs-by-sap/cross-product-architecture-embracing-conway-s-law-for-better-software/ba-p/13648600)
+- **Spotify** - [How use Spotify ADRs](https://engineering.atspotify.com/2020/04/when-should-i-write-an-architecture-decision-record/)
+- **SAP** - [Cross Product Architecture](https://community.sap.com/t5/technology-blogs-by-sap/cross-product-architecture-embracing-conway-s-law-for-better-software/ba-p/13648600)
 
 ## Status