Add "simple" mode with common parameters to let user easily make conversions without digging deep into specification.
Example conversion one file to one file. DOCX->PDF
convertapi.exe c:\fileToConvert.docx c:\fileToSave.pdf -- secret <your secret>
One file to many files. ZIP->EXTRACT
convertapi.exe c:\fileToConvert.zip c:\folderToSave -- secret <your secret>
Also --params parameter can be accepted to allow additional parameters to be set.