[ConNext] Product proposition

[rubenvdlinde]

Part of #23 (Epic).

Goal

Lock in the ConNext product proposition: positioning, scope, what customers get, and how it relates to Conduction-the-company and Nextcloud-the-platform.

Source

• BRAND.md §ConNext — public product brand definition
• briefs/website/services-model.md — Services tarievenkaart
• briefs/website/support-model.md — Support model

Scope

• One-line proposition: ConNext is a Conduction proposition for Nextcloud.
• 6-component-card architecture around the Nextcloud kernel:
  1. Technical Core — OpenRegister · OpenConnector · DocuDesk · NLDesign Theme · MyDash
  2. Workplace App — OpenCatalogi · PipelinQ · Procest · ZaakAfhandelApp · DeciDesk · ShillinQ · LarpingApp · OpenWoo · SoftwareCatalog
  3. AI — Automation · Agents · Intelligence
  4. Integrated Apps — OpenTalk · Matrix · n8n · OpenProject · XWiki · GitLab · Mattermost (via OpenConnector)
  5. App Builder (Coming soon) — empowerment narrative
  6. Admin Tools — App-versions · Crontab
• Pricing: apps always free + open source. Optional Support (per app × per user × per year, Standard/Premium tiers). Services tarievenkaart (Development €125/uur, Consultancy €150/uur, fysieke training €1.000–€1.200/dagdeel, online training gratis, certificering, optionele strippenkaart €15K met 10% korting).
• Internal pipeline rename: ConNext → RAD; ConNext freed for public product brand.

Out of scope

• Visual identity → Huisstijl sub-issue
• Website implementation → Website sub-issue