[Epic] ConNext public product brand launch

[rubenvdlinde]

ConNext public product brand launch

Per 2026-04-28, ConNext is Conduction's public product brand for the Nextcloud ecosystem.

ConNext is a Conduction proposition for Nextcloud.

Three brands in triangle:

• Conduction — the Dutch open-source product company that builds ConNext. Legal entity, contracting party for Support, OSS contributor. Stays prominently visible (footer, About, Support contracts).
• ConNext — the public product brand for the Conduction-on-Nextcloud ecosystem. Pure positioning (no separate software layer); the name under which Conduction presents Core apps + Workplace Apps + AI + integrations as one platform.
• Nextcloud — the host platform. Not Conduction-owned, but essential: ConNext extends Nextcloud from office suite to workplace.

Internal note: until 2026-04-28 "ConNext" was the internal name for our AI pipeline (Specter + Hydra + Medusa). That pipeline has been renamed RAD (Rapid Application Development); the ConNext name is freed for the public product brand.

Foundation (committed on feature/brand-2026)

• BRAND.md — brand guide incl. ConNext §, color palette, "Next" markup convention
• DESIGN.md — rationale (tone shift, productbedrijf direction)
• brand/tokens.json — DTCG tokens (Nextcloud blue #0082C9, cyan #1CAFFF, gradient.nextcloud)
• briefs/website.md — website brief for connext.conduction.nl
• briefs/website/ — content appendix (taglines, tone, support/services models, visual motifs, platform benchmarks, design handoff)

Sub-issues

• [ConNext] Product proposition #24 — Product proposition
• [ConNext] Huisstijl (brand identity) #25 — Huisstijl (brand identity)
• [ConNext] New website connext.conduction.nl #26 — New website connext.conduction.nl

Domain

connext.conduction.nl (subdomain of conduction.nl)