Merged extra metadata into setup.py

Author: jminor

setup.py

@@ -55,15 +55,37 @@ def test_otio():
     return unittest.TestLoader().discover('tests')
 
 
+# copied from first paragraph of README.md
+LONG_DESCRIPTION = """OpenTimelineIO is an interchange format and API for
+editorial cut information. OTIO is not a container format for media, rather it
+contains information about the order and length of cuts and references to
+external media.
+
+OTIO includes both a file format and an API for manipulating that format. It
+also includes a plugin architecture for writing adapters to convert from/to
+existing editorial timeline formats. It also implements a dependency- less
+library for dealing strictly with time, opentime.
+
+You can provide adapters for your video editing tool or pipeline as needed.
+Each adapter allows for import/export between that proprietary tool and the
+OpenTimelineIO format."""
+
 setup(
     name='OpenTimelineIO',
     version='0.7.1',
     description='Editorial interchange format and API',
+    long_description=LONG_DESCRIPTION,
     author='Pixar Animation Studios',
     author_email='opentimelineio@pixar.com',
-    url='http://opentimeline.io',
-    license='Modified Apache 2.0 License',
-
+    url='http://opentimeline.io/',
+    project_urls={
+        'Source':
+            'https://github.com/PixarAnimationStudios/OpenTimelineIO',
+        'Documentation':
+            'https://github.com/PixarAnimationStudios/OpenTimelineIO/wiki',
+        'Issues':
+            'https://github.com/PixarAnimationStudios/OpenTimelineIO/issues',
+    },    license='Modified Apache 2.0 License',
     classifiers=[
         'Development Status :: 4 - Beta',
         'Topic :: Multimedia :: Graphics',